Template Press Release

FOR IMMEDIATE RELEASE
[DATE]
Contact: [NAME]
[PHONE]
[E-MAIL ADDRESS]
[HEADLINE]
[PARAGRAPH 1 - LEAD]
[DATE STAMP] - [SUMMARIZE IN 1-2 SENTENCES THE REASON YOU ARE
SENDING A PRESS RELEASE]
[PARAGRAPH 2 - EXPLAIN WHY THE ISSUE IS IMPORTANT]
• [LIST 2-3 REASONS WHY ISSUE IS IMPORTANT]
[PARAGRAPH 3 - EXPLAIN WHY THE ISSUE IMPACTS YOUR COMMUNITY]
[PARAGRAPH 4 - PROVIDE DIRECTIONS FOR OBTAINING ADDITIONAL
INFORMATION]
[PARAGRAPH 5 - BOILERPLATE MESSAGE]
Working in the public interest, APWAs more than 29,000 members plan, design, build, operate
and maintain transportation, water supply, sewage and refuse disposal systems, public
buildings and other structures and facilities essential to our economy, security and way of life.
###
T
he most e
f
cient wa
y
to send press
relea
s
e
s
i
s
via e-mail.
To
sea
r
c
h
fo
r m
ed
i
a
co
nt
ac
t
s
based
on
y
our zip code, visit the Le
g
islative
Action
C
enter at
h
tt
p
:
//
ca
p
wiz.com
/
a
p
wa
/
home
/.
T
he balance o
f
the press release
serves to back up the in
f
ormation
y
ou
outlined in the lead. Para
raphs are
c
ompact, or
g
an
i
ze
d
w
i
t
h
t
h
e most
n
ewsworth
y
items closest to the
lead and inters
p
ersed with
q
uotes to
r
ein
f
orce the content o
f
the release.
T
o help stren
g
then
y
our claims, use
APWA
f
acts and in
f
ormation in
y
ou
r
re
l
ease
.
For examples o
f
press releases
r
e
g
ardin
g
transportation investment,
v
i
s
it
re
i
nvest
i
ntrans
p
ortat
i
on.a
p
wa.net.
Template Press Release
U
se
y
our a
g
enc
y
or
compan
y
lo
g
o.
Th
e
h
ea
dli
ne
sh
ou
ld
s
tate t
h
e mo
s
t
c
ompelling news o
f
your press release
i
n as few words as
p
ossible. The text
sh
ou
ld
b
e
b
o
ld
an
d
centere
d
on t
h
e
page
.
T
he date stamp is
y
our cit
y
and state,
w
ith the cit
y
capitalized
(
ie: KAN
S
A
S
C
ITY, Mo. or DENVER,
C
olo.
)
; text
is
b
old
.
Th
e
l
ea
d
para
g
rap
h
i
nc
l
u
d
es
the who, what, when, where,
wh
y
and how of the stor
y
. If the
reporter on
ly
rea
d
s t
h
e
l
ea
d
,
the
y
should have most o
f
the
information about the i
ss
ue.
A
lwa
y
s write in third person
(
no “I”
o
r “me.”
)
I
f
possible, keep the press
r
elease to one pa
g
e, or two at the
mo
s
t.
Y
our a
g
enc
y
boilerplate
messa
g
e
i
s a
l
so appropr
i
ate
.
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