Stakeholder Analysis toolkit

S t a k e h o l d e r A n a l y s i s
a n d M a n a g e m e n t
Page
3
Stakeholder Stake in
the project
What do we need from
them?
Perceived attitudes /
risks
Risk if they are not
engaged
Registrar Policy and process
owner who
determines
institutional
administrative policy
and procedures
Experienced staff to be
involved in user group.
Commitment to
implementing change.
Lack of clarity about
how project will impact
SAS areas.
Could create significant
uncontrolled scope
change.
Faculty &
Campus
Managers
Manages School admin
staff who interact with
students and impact
the student journey
Commitment to
implementing change.
Lack of interest in
project.
Could create significant
barriers to business
adoption of project
outcomes.
Faculty
Admin Staff
Will implement
identified/recommend
ed changes
Contribute to
recommended changes.
Worried about changes
to ways of working.
Concern about impact
to ways of working and
workload.
Could become blockers
to implementing new
methods.
4.2 Create a Stakeholder Map
Map stakeholders on a Stakeholders Matrix according to the level of impact of the change on them
and the importance these stakeholders to the success of the change project. Use the grid below and
decide which part of the grid each stakeholder fits into, then follow the relevant management
strategy for each one.
Power / influence
High
Watch
Keep
Satisfied
Actively
Manage
Some
Little
General
Communication
Little
Some
High
Interest
In this example, the Registrar would go in the top right box, the Faculty Managers in right/centre box
and the Admin workers in the right/bottom box.
Note that stakeholder positions can change during a project, so they should be regularly reviewed,
and also that new stakeholders may emerge.
Keep Informed
Keep O
n Side
Page 3/6
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