Once you have identified your stakeholders, the table below, which is an example of a simple
stakeholder analysis, can be used as a template.
Will operate new
High Contribute to
they will receive.
Having identified stakeholders and the management strategy for them, you should ensure your
project plan includes those management activities.
Having carried out the initial analysis, this should be revisited regularly throughout the project both
as a reminder that stakeholder positions can change, so the management strategy may have to alter,
and that new stakeholders may be identified as the project progresses.
4. Stakeholder Analysis for Medium and Major projects
For Medium and Major projects it is vital to carry out a more detailed stakeholder analysis, not least
because the success or failure of the project can depend on ensuring key stakeholders are kept
informed and “on side”.
A four-step process is ideal, but at least you should carry out the first two steps below.
• Identify the stakeholders
• Create a Stakeholder Map
• Identify Stakeholder Allegiance
• Create a Stakeholder Management Strategy
4.1 Identify the stakeholders
The same approach as noted above (3), using PESTLE can be used here. Similarly, a table – such as
the one below – can be used to list them out and identify key aspects.