Stakeholder Analysis Sample Template

If you don't think you will be able to win them around, how will you manage their opposition?



Who else might be influenced by their opinions? Do these people become stakeholders in their

own right?

A very good way of answering these questions is to talk to your stakeholders directly – people are often

quite open about their views, and asking people's opinions is often the first step in building a successful

relationship with them.

see which stakeholders are expected to be blockers or critics, and which stakeholders are likely to be

advocates and supporters or your project. A good way of doing this is by color coding: showing

advocates and supporters in green, blockers and critics in red, and others who are neutral in orange.

In the example above, you can see that a lot of effort needs to be put into persuading Piers and Michael

of the benefits of the project – Janet and Amanda also need to managed well as powerful supporters.

You can create your own example of stakeholder analysis at work – whether for your current role, a job

you want to do or a new project. Conduct a full stakeholder analysis. Ask yourself whether you are

may be strong supporters of your work. Stakeholder Management is the process by which you identify

your key stakeholders and win their support. Stakeholder Analysis is the first stage of this, where you

identify and start to understand your most important stakeholders.

The first stage of this is brainstorm who your stakeholders are. The next step is to prioritize them by

power and interest, and to plot this on a Power/Interest grid. The final stage is to get an understanding

of what motivates your stakeholders and how you need to win them around.