Social Media Policy - Washington
STATE OF WASHINGTON NUMBER: 0035
EMPLOYMENT SECURITY DEPARTMENT PAGE: 1 of 4
POLICY AND PROCEDURE DATE: 1/31/12
SUBJECT
Social Media Policy
PURPOSE
To establish the Department’s position and approval process regarding the proper business use
of social-media computer technology by employees or by contractors performing work for the
Department. Social media is used by the agency primarily as a communication tool and
sometimes as an investigative tool.
DEFINITIONS
Social media refers to any interactive Web-based technologies used for social networking and
for sharing, discussing and/or developing content. Types of social media include, but are not
limited to, blogs, video- or photo-sharing sites, and social-networking sites. Examples of social-
media sites include, but are not limited to, YouTube, Flickr, Twitter and Facebook.
Social networking refers to the use of social media for building online communities and/or
communicating with groups of individuals.
Terms of Use refers to the terms established by the Department to govern agency-sponsored
social media sites.
Terms of Service refers to the terms established by a third-party social-media application
provider, which must be accepted before a user is given access to the tool.
POLICY
1. The Department authorizes the use of social media for business purposes only.
Representing the Department in any social-media capacity must be approved by the
Department’s Communications Director and by the Assistant Commissioner for the division
from which the request originates.
See section 3 for additional requirements that apply to the Department’s employees who
work in WorkSource field offices.
A. Authorization to use social media must be granted jointly by the Communications
Director and the requesting division’s Assistant Commissioner. If the Communications
Director and Assistant Commissioner cannot reach agreement, the Deputy
Commissioner will decide whether to approve or deny the request.
B. Requests to use social media must be submitted through the online authorization
process. Examples of use include, but are not limited to: posting on social-media sites,
creating or logging on to a social-media account, engaging in social-networking
activities, or investigating unemployment insurance fraud.
C. Exemptions to the full request-authorization process may be granted by the
Communications Director, except in the case of Employment Security employees based
in WorkSource offices who are subject to section 3. Primarily, this authority shall be used
to address urgent needs or to authorize and record changes to the staffing, use or
management of previously approved social media.
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