Small Business Plan Form
Your Business Environm ent
Outside influences
You need to consider all the things that might impact
on your business from the outside. For example, major trend s, international changes,
technology impacts, regulations that mi ght change etc.
SWOT analysis
Outline a ‘SWOT’ analysis of your business (strengths, weaknesse s, oppo rtunities and
threats). It provides an overview of what you see the best parts of your business are and
the worst parts.
Describe below the strengths of your business such as what gives your business a
competitive edge over the competition.
Outline the weaknesses of your business. You need to identify these so you can
overcome them. Wea kne sses could include lack of capital and re sources, lack of skilled
or trained staf f, vulnerability to competition, poor market penetration, poor bu siness
systems, etc.
What are the major opportunities you se e for your bu siness? For example, exporting
opportunities, new market segments, online e-commerce potential, franchising your
busine ss model, etc.
What are the possible threats? Threats could be new technol ogy leapfrogging you,
changing markets, ne w competitors, external crises, changes to your customer base,
etc.
Distribution channel
Explain below your current distribution chann els.
For example, do you market direct to other businesses (like many manufacturers), or
direct to cons umers (like retailers), or do you use commission salespeople, agents,
distributors, etc?
Use of technology
Use of technology an d e-commerce. Use this
opportunity to explain how you use (or plan to use) email, a website, e-co mmerce and
technology (such as improved communications) to sp eed up your business, lowe r costs,
keep in closer contact with your cu stomers, d rive online sales, access new markets here
and overseas, etc.
Business systems
Detail below the business and management systems
you currently have in place (or are planning) that will enable you to carry out your
business plan and achieve your goals. A good way to run your business is to imagine
you are going to sell or franchise your business tomorrow. What systems would you
need to have in place or documented to make that process as si mple and efficient as
possible?
Finally, if you are applying for Bank finance, there are four main reasons
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