Small Business Plan Form
Briefly describe your staff (if you have them) an d your support
network. For example you may have an accountant assisting you, suppliers, family or
friends, other small business owners or staff.
Who are the main suppliers (businesses that you will be buying
materials or i nventory from)?
Your Business Market
Outline the major targeted market(s) for your business. What
specific types of custom ers are most likely to buy off you?
Explain in more detail why you think the
customers yo u outlined are likely to buy from you? What evidence do you have?
How do you intend to get the customers you have outlined to buy off
Be as specific as you can and cover your advertising, promotion, word of mouth tactics
and just how you intend to get customer awareness.
Outline here what market research you’ve comple ted. The
better your understanding of your customers and thei r changing needs, the better your
Estimate the market potential for your product or service.
How much do you think the business could turn over in the first year?
Market potential assumption
Explain exactly how you’ve arrived at
this estimate (such as market research, your trading history or trial marketing).
Analyse the strength of your competition. Remember you
ALWAYS have competition. If not directly, then indirectly, for people’s disposable dollar.
Outline any assumptions you have made
about your competitors, including what they are likely to do once you start your
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