SBA Business Plan Guidelines
SBA BUSINESS PLAN GUIDELINES
The business plan should tell a complete story about your business. It is primarily used by yourself as a
roadmap and should be considered a living document to be reviewed and updated every 3-6 months. If you do
need a loan, your banker will appreciate your in depth knowledge of your business which you display with this
plan.
PRODUCT SERVICE
Describe in your own words, as clearly as possible:
a. What products or services you will provide.
b. How many days per week you will be open for business.
c. Hours of operation.
d. Approximate number of clients to be serviced per day.
e. How does your product/service differ from other similar products on the market?
f. How will the loan affect the product/service?
MARKET
It is very important to know where your clients or customers are coming from and what kind of people
they are.
a. Who will you sell to? Retailers? Wholesalers? The public?
b. Who will be the final customers of the product/service you offer?
c. Where are they located?
d. How many are they?
e. Describe them: What is their average income?
f. Are they family people? Single? Retired?
g. What kind of lifestyle do they lead?
h. How much money can you expect them to spend for this type of product/service?
i. Why will the above customers want to buy your product/service?
j. What is your expected share of this market? How many of these customers do you expect to
reach?
k. Will the loan affect the share of the market you presently have (if you are already in business)?
How?
LOCATION OF BUSINESS
a. Explain where the business will be located.
b. Is this location easily accessible by automobile traffic, foot traffic?
c. Is there parking available for customers
d. What kind of businesses are around your location or close by?
e. Any other information to describe the building.
f. Include any maps showing location of business and location of closest competitors.
g. Explain the type of lease.
COMPETITION
It is very important that you know your competitors.
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