Sample Senior Operations Excutive Resume

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Lowered franchise store count from 90 to 65 to focus on high-potential operations. O!ered
buy-outs, sales, and non-compliance terminations to existing stores to rebuild franchise
integrity. Reversed insolvency and negative cash flow, producing profit within 39 months.
!
Revolutionalized supply chain by eliminating 310 vendors. Improved quality through industry-
first negotiations with large seed company and distributor, enabling franchisee exclusivity
while bolstering volume pricing, distribution uniformity, and credit / shipping terms.
!
Strengthened brand awareness and market penetration, instituting national branding for the
first time in the company’s history and paving the way for first-time-ever online sales. Rolled
out new brand identity.
!
Established BC as leading industry player through the launch of 190 new products in 2010
alone.
!
Magnified corporate take of system-wide revenue 35% to solidify cash flow and franchisor
reputation.
Chief Operating O!cer – Brown Central, Inc. [2004 – 2006]
CHALLENGE: Steer privately owned franchisor from severe financial distress to profitability and
operational excellence. Led retail operations, finance, R&D, HR, and marketing with 7 reports and
$1.4M budget.
Propelled BC out of insolvency, replacing 70% of sta" while driving back-to-basics operational
revamp in the aftermath of industry stagnation. Voted into Washingtonian Magazine’s 50
Greatest Places to Work.
!
Championed end-to-end culture change by designing first-ever business strategies,
strengthening senior leadership, rebuilding sagging morale, and instituting franchisor value
focus.
!
Divested 2 failing retail store operations to plug critical revenue leaks. Refocused attention on
lean organizational leadership, core corporate competencies, and right people / right role
realignment.
!
Reduced 40 inherited product development projects down to 7 key areas and replaced 3 of 4
department heads within 24 months. Spearheaded 6-month e!ort to clarify expenses and
income.
BICYCLO A/S – Helsinki, Finland [2001-2003]
Chief Executive O!cer
CHALLENGE: Turn around performance and rebuild stakeholder relationships for Finnish bicycle
company. Managed a team of 5 with oversight of strategy, finance, marketing, sales, R&D, and HR
with $600K budget.
Recognized as the Finnish Technological Institute’s #1 turnaround leadership team out of 110
firms in its portfolio. Slashed overhead 60%, doubled sales in 12 months, and negotiated 70%
debt forgiveness plan.
!
Down-sized and relocated headquarters, decreased headcount, and migrated final assembly
and storage to Germany, the company’s largest market. Refocused market strategy from
design stores to retail outlets.
!
Eliminated advertising and generated multimillion-dollar PR results, forging strategic alliances
with motion picture product placement companies. Catalyzed 40+ global media interviews.
!
Restructured debt repayment through face-to-face consensus-building with vendors.
EARLY CAREER PROFILE
Promoted from Marketing Assistant to CEO Executive Assistant and Export Manager with full P&L
authority for business in 19 countries throughout Europe, Africa, and Asia for Winchester A/S in
Denmark.
HERBERT WALTERS ## # 442.756.2123 !
[email protected].com" Page 2
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