Lowered franchise store count from 90 to 65 to focus on high-potential operations. O!ered
buy-outs, sales, and non-compliance terminations to existing stores to rebuild franchise
integrity. Reversed insolvency and negative cash ﬂow, producing proﬁt within 39 months.
Revolutionalized supply chain by eliminating 310 vendors. Improved quality through industry-
ﬁrst negotiations with large seed company and distributor, enabling franchisee exclusivity
while bolstering volume pricing, distribution uniformity, and credit / shipping terms.
Strengthened brand awareness and market penetration, instituting national branding for the
ﬁrst time in the company’s history and paving the way for ﬁrst-time-ever online sales. Rolled
out new brand identity.
Established BC as leading industry player through the launch of 190 new products in 2010
Magniﬁed corporate take of system-wide revenue 35% to solidify cash ﬂow and franchisor
Chief Operating O!cer – Brown Central, Inc. [2004 – 2006]
CHALLENGE: Steer privately owned franchisor from severe ﬁnancial distress to proﬁtability and
operational excellence. Led retail operations, ﬁnance, R&D, HR, and marketing with 7 reports and
Propelled BC out of insolvency, replacing 70% of sta" while driving back-to-basics operational
revamp in the aftermath of industry stagnation. Voted into Washingtonian Magazine’s 50
Greatest Places to Work.
Championed end-to-end culture change by designing ﬁrst-ever business strategies,
strengthening senior leadership, rebuilding sagging morale, and instituting franchisor value
Divested 2 failing retail store operations to plug critical revenue leaks. Refocused attention on
lean organizational leadership, core corporate competencies, and right people / right role
Reduced 40 inherited product development projects down to 7 key areas and replaced 3 of 4
department heads within 24 months. Spearheaded 6-month e!ort to clarify expenses and
BICYCLO A/S – Helsinki, Finland [2001-2003]
Chief Executive O!cer
CHALLENGE: Turn around performance and rebuild stakeholder relationships for Finnish bicycle
company. Managed a team of 5 with oversight of strategy, ﬁnance, marketing, sales, R&D, and HR
with $600K budget.
Recognized as the Finnish Technological Institute’s #1 turnaround leadership team out of 110
ﬁrms in its portfolio. Slashed overhead 60%, doubled sales in 12 months, and negotiated 70%
debt forgiveness plan.
Down-sized and relocated headquarters, decreased headcount, and migrated final assembly
and storage to Germany, the company’s largest market. Refocused market strategy from
design stores to retail outlets.
Eliminated advertising and generated multimillion-dollar PR results, forging strategic alliances
with motion picture product placement companies. Catalyzed 40+ global media interviews.
Restructured debt repayment through face-to-face consensus-building with vendors.
EARLY CAREER PROFILE
Promoted from Marketing Assistant to CEO Executive Assistant and Export Manager with full P&L
authority for business in 19 countries throughout Europe, Africa, and Asia for Winchester A/S in
HERBERT WALTERS ## # 442.756.2123 !