The City of Central Falls needs assistance in creating a “Welcome” gateway structure to the city that will
sit at the corner of Dexter and Clay Streets. The client envisions a design that would be used in the re-
branding of the city and could extend to other areas in the City. They envision a nice welcome area with
brick – to reflect the industrial history of the City – flora and fauna arrangements, signage that could be
changed for different events, lighting, maybe even a water feature.
Project Steps & Timeline
What research steps and processes will take place and by what date? Please include meetings with the
partner in this step.
Site visit to downtown Central Falls
Meeting with Steve Larrick, City Planner and Jerauld Adams, property owner, to discuss the scope of the
Week of April 1
Begin researching examples of Welcome Gateways for cities and keeping a record of best examples and
Create a pattern book for the City of common New England/Latin Quarter/Latin American sign types for
both the welcome sign and main street signage.
Week of April 8
Site visit to Central Falls
Working in the downtown area, conduct interviews with business owners on Broad Street and Dexter
Street, and residents in the area/using the area, asking what they envision as being welcoming for the
community. Survey groups may show business owners and the pattern book that has been established
and ask for feedback based on a set of pre-designed questions. Example: “Do you think it’s important for
the welcome sign to be more modern looking or historic looking?” “Out of these samples, which signs
which design of a sign would draw you in to the business?” “What colors are most representative of the
Central Falls Community?” etc.
Week of April 15
Based on research and feedback from the community, incorporate findings in to conceptual drawings and
renderings for the Welcome Sign.
Week of April 22
Present first draft of the design book, welcome sign to the CPC staff for suggestions and review
Site visit with Steve Larrick and Jerauld Adams – or video conference – to go over conceptual
designs/sketches and manual. Survey business owners and residents on which signage styles they have
a preference for and why. What feelings do these signs invoke for them?