Sample Press Release Template

Press Release Template
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PRESS RELEASE For Immediate Release OR Embargoed Until: (date)
Issued: (date)
Real Life Contact: Real Life Contact Name(s)
Virtual Contact: Avatar Contact Name(s)
SKYPE Contact: SKYPE Contact(s)
e-Mail Contact: e-Mail Contact(s)
TITLE (make it brief and attention-grabbing)
The first sentence should be a summary of the story. Get your key points across to catch the
journalist’s attention or they may not read further. Answer all the important questions like
who, what, where, when, why & how. Write as if you are speaking to the publications
readers check out your target publication for an appropriate style.
Expand on the details in the second paragraph. Remember the journalist will want to know
what is unique or new about your story and why it will appeal to their readers. Then, back
up your claims with facts and statistics in the following paragraphs.
Go on to illustrate your story with quotes, A quote, written in italics, from a key person,
helps bring a story to life”. As well as quotes, you could use bullet points to highlight points
about your story:
New
Unique
Special
Timely
Finish off with details such as dates, times, how to order or contact you these only needs
to be brief, and should be the details you’d like to see in print. Fuller details can go in ‘notes
to editors’, below. Repeat the contact details for ease of contact.
Real Life Contact: Real Life Contact Name(s)
Virtual Contact: Avatar Contact Name(s)
SKYPE Contact: SKYPE Contact(s)
e-Mail Contact: e-Mail Contact(s)
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Sample Press Release Template PDF

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