Sample Business Plan Template
6
Definition of the Market
This section should:
• Describe your business industry and outlook
• Define the critical needs of your perceived or existing
market
• Identify your target market
• Provide a general profile of your targeted clients
• Describe what share of the market you currently have
and/or anticipate
After reviewing this
section the reader
should know:
• Basic infor mation about the industry you operate in
and the customer needs you are fulfilling
• The scope and share of your business market, as well
as who your target customers are
Start here…..
Page 6/11
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