Sample Business Plan Template
5
Business Description & Vision
This section should
include:
• Mission statement (business purpose)
• Company vision (statement about compan y growth)
• Business goals and objectives
• Brief history of the business
• List of key company principals
After reviewing this
section the reader
should know:
• Who the business is and what it stands for
• Your perception of th e company’s growth & potential
• Specific goals and objectives of the business
• Backgroun d information about the company
Start here…..
Page 5/11
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