Retail Market Analysis Sample
Market Analysis for Overall Commercial District Planning
A more complex set of factors influence market position and
potential for commercial districts:
• Agglomerations and interactions among stores and uses affect
who shops and how people shop
• District may focus on specific customer/demographic niches
• Consumer image/perceptions of the district affects its market
• Developed buildings affect size and type of potential tenants
• More complex competition for diverse stores, uses and roles
• Can district differentiate itself from other commercial centers
and competition?
Additional Tools Deepen Analysis to Address These Issues
Supply Side
• Inventory and analysis of business mix and location to
identify agglomerations, comparison shopping niche
customer segments served, spatial relationships among stores
and shopping patterns
• Compare business mix and concentrations to competing areas
to inform strengths/weakness and market opportunities
• Analyze vacant land and building space for opportunities and
constraints for different types of stores
• Business surveys to gauge business performance, customers,
plans, perceptions of district and support for improvement
options
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