Retail Market Analysis Sample
Demand generators (and analysis) varies by use:
• Retail demand is driven by local income and spending
• Office and industrial real estate demand is driven by business
and employment growth
• Demand for financial services can be driven by demographic
factors, e.g. concentrations of low-income and immigrant
population, or needs among niche businesses or non-profits
Supply side analysis also varies by development type and purpose:
•
Retail market analysis focuses on competition from existing
and future stores
• Office and industrial analysis focuses on competition from
current vacant space and future projects
• Development finance market focuses on services and
competition from banks and alternative financial institutions
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