Retail Market Analysis Sample
Retail and Real Estate Market Analysis
Purposes:
• Assess market feasibility for economic uses and type of
development at specific sites
• Define target industries to attract to a community or
development projects
• Determine market potential/recruitment targets for commercial
districts
• Improve understanding of customer markets for existing
businesses to inform technical assistance and promotion work
• Inform zoning and project design for land use, project and site
planning
• Feasibility analysis and planning for development finance
institutions
Quantitative and qualitative methods applied in four broad steps:
• Demand side analysis
• Supply side analysis
• Analysis of special conditions, opportunities and market
segments
• Integrate analysis to define target markets, type of
development/products/services to implement, and level of
unmet demand (e.g. net warranted space for retail uses)
Critical goal is to identify underserved market demand and market
gaps to fill
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