Project Scope Samples
Business Solutions Center
Henry B Tippie School of Management
Project Scope Samples
Sample 1: Business Model Analysis
Project X is an initiative to identify, explore and develop possible alternative business models to improve overall
profitability in the future. The project aims to evaluate the risk profile of X company’s current business model,
which is based on X. The alternative business models explored and proposed by the team will attempt to move
away from the current approach. Once a new business model(s) is agreed upon by company X and the team, a
feasibility study will be conducted by the team for the identified business model(s).
Sample 2: Market Analysis and Product Introduction
The scope of this arrangement includes an analysis of the market for X company, particularly identifying firms
within X industry and X sectors that could be potential clients and users of product X. This arrangement also
includes an assessment of the current competitive landscape, including what products other firms in X industry
are pursuing, if there are similar products in the marketplace, as well as different available substitutes. The
scope includes identification of product X and positioning in the minds of consumers (insert example
consumers), in an effort to determine what value added should be conveyed/marketed to potential clients.
Additionally, the project team will investigate a sustainable business model to be able to support an increased
client base. The arrangement concludes with the deliverance of a viable and sustainable marketing plan for X
company to make X product a profitable business product.
The scope does not include specific sales or marketing efforts. It does not include the creating of physical
marketing materials, but rather a plan of how to reach out to potential clients. This arrangement does not
involve any implementation, outlining how to train firms to incorporate the product into operations, or
regeneration of the marketing to accommodate firm-specific needs. Finally, the scope does not include any
technical product development responsibilities.
Sample 3: Analysis of Existing Product/Pricing Data for Profitability Improvement
The scope of this arrangement includes analyzing existing product lines that represent X% of profits for X
company. Company X will provide historical data for these product lines. The team will analyze data to uncover
causes of price variability and present recommendations which may reduce variability and improve profit
margins. The team will also provide a comprehensive report that illustrates cluster analysis and factors affecting
pricing variability and provide a predictive pricing model.
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