Sample Press Release
Use the following fill-in-the-blank press release to announce and promote your MUST for
Program Activities. Send your completed press release to local newspapers,
radio, and television stations in advance of your event(s).
FOR IMMEDIATE RELEASE
Contact: [Insert Contact Name,
Number and E-mail]
[XYZ ORGANIZATION] HOSTS COMMUNITY WORKSHOP TO EDUCATE OLDER
ADULTS AND CAREGIVERS ABOUT THE MUSTS OF SAFE MEDICINE USE
-- Older Adults More Likely to Experience (Often Preventable) Adverse Drug Effects --
[Insert City, State] [Insert Date] –- Most
older adults live with at least one chronic condition,
including arthritis, heart disease or diabetes, take multiple medicines and consult several healthcare
providers. In addition, age-related changes that affect the way certain drugs work in the body, as well as
noticeable communication gaps about medicines between patients and their healthcare providers, can set
the stage for serious medicine use related problems, resulting in additional illness, hospitalization and
even death. That’s why [XYZ organization] is joining the National Council on Patient Information
and Education (NCPIE) to launch the Medication Use Safety Training for Seniors
(MUST for Seniors
) and provide important information about safe medicine use to older adults and
caregivers in [City, State].
“Medicines are important therapeutic tools for living well in later life, but there are also risks, especially
among older adults, who take more medicines than any other age group in the United States,” said Ray
Bullman, Executive Vice President, NCPIE. “We hope this new program will encourage older adults and
caregivers to learn about the medicines they use, be active partners in their healthcare, and routinely talk
with their healthcare providers.”
MUST for Seniors
is an interactive initiative designed to promote safe and appropriate medicine use by
giving older adults and caregivers the tools and know-how to avoid medication misuse, recognize and
manage common side effects in consultation with their healthcare providers, and improve medicine use
knowledge, attitudes, and skills to avoid medication errors. When used properly, medicines can treat or
delay the onset or progression of many chronic conditions, and enhance quality of life by limiting loss of
function and alleviating troublesome symptoms.
[XYZ Organization] will hold a MUST for Seniors
workshop on [Insert Date, Time and Location].
“This is an important educational campaign, especially in light of the aging baby boomer population,
which is expected to reach 71 million strong by 2030,” said [Representative, Title, XYZ Organization].
“The use of multiple medicines - - prescription and over-the-counter medicines in addition to supplements
and herbal remedies -- can result in potentially harmful drug interactions, so it’s critical to open a
dialogue among older adults, caregivers and healthcare professionals about these issues.”[OR include
sentence about local impact of program]”