Personal SWOT Analysis Template

SWOT Analysis Template
Page 1 of 5
Strengths
Possible Strengths Response Is it a strength?
Tangible Strengths
Consider your assets including
plant and equipment
Do you have long-term rental
contracts for your business
locations?
Are your products unique or
market leading?
Have you got sufficient financial
resources to fund any changes you
would like to make?
Do you have any cost advantages
over your competitors?
Do you use superior technology in
your business?
Is your business high volume?
Can your scale up your volume if
you need to?
Intangible Strengths
Do you have or stock strong
recognisable brands
Your reputation - are you
considered a market leader? or an
expert in your filed?
Do you have good relationship
with your customers? (Goodwill)
Do you have strong relationships
with your suppliers
Do you have a positive
relationship with your employees
Do you have any unique alliances
with other businesses?
Do you own any patents or
proprietary technology?
Do you have a proven advertising
process that works well?
Do you have more experience in
your field?
Are you managers highly
experienced?
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