Message Mapping Reference Card

Focus On. . . Results In . . . Learn How . . .
Getting Started . . . understanding why one of the
most powerful tools available for
communicating in high stress
situations is science-based,
message mapping techniques.
Center for Risk Communication (.com)
77 Questions Commonly Asked by Journalists
During a Crisis.pdf (PDF 21K)
Pandemic Pre-Event Maps.pdf (PDF 524K)
Dr. Vincent Covello_Tutorial.htm
Step 1: Identify
stakeholders/target
audiences
. . . a prioritized list of stakeholders
who are the most important
receiving audience.
Dr. Vincent Covello Tutorial.htm
Step 2: Identify stakeholder
questions and concerns
…a list of overarching and challenge
questions for each stakeholder.
77 Questions Commonly Asked by Journalists
During a Crisis.pdf (PDF 21K)
Frequently Asked Questions About Disease
Outbreaks.doc (PDF 34K)
Dr. Vincent Covello Tutorial.htm
Step 3: Identify common sets of
concerns
. . .knowing which of the questions
and concerns (from Step 2) are
common and most important across
stakeholder groups.
Dr. Vincent Covello Tutorial.htm
Step 4: Develop key messages . . . the key message(s) for each
concern/question organized into a
message mapping template,
developed using message mapping
principles.
CDC Plain Language Thesaurus for Health
Communication.pdf (PDF 225K)
Message Mapping Template Reference Card (PDF
37K)
Templates Pocket Guide.pdf (PDF 31K)
Template Selection Wizard
Dr. Vincent Covello Tutorial.htm
Step 5: Develop supporting
information
. . . supporting facts, information,
or proofs for each key message;
developed with the same message
mapping principles used in Step 4.
CDC Plain Language Thesaurus for Health
Communication.pdf (PDF 225K)
Template Selection Wizard
Dr. Vincent Covello Tutorial.htm
Step 6: Conduct testing . . . messages that are well tested
by experts, stakeholders and
partner organizations.
Communication-Skills Checksheet for Live
Events.pdf (PDF 25K)
Evaluation of Recorded Events General.pdf (PDF
17K)
Evaluation of Recorded Events.pdf (PDF 17K)
Message Mapping Checklist for Reviewers.pdf (PDF
18K)
Dr Vincent Covello Tutorial.htm
Step 7: Plan for delivery . . . a plan for making the message
maps available when needed, and in
whatever format needed.
Dr. Vincent Covello Tutorial.htm
Dr. Vincent Covello --Conclusion.htm
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