Informative Speech Template
INFORMATIVE SPEECH
Speaker: Christopher Chairez
Title: The Birth of Nike
Speech Purpose: To inform others of how the Nike brand was created and born.
Thesis: I want to give others information on how the Nike brand was created and who created it
from the ground up.
INTRODUCTION
Attention material: I’m pretty sure many of you are familiar with the brand we all know as
Nike, but have any of you ever thought about its story or who created it?
Initial audience relevance: Well according to Forbes magazine, Nike is the most valued sports
brand in the world today with a value at 15 billion dollars which means almost all of us should
know what the swoosh logo stands for.
Initial credibility: About two years ago I moved to California with my dad in which I found a
job at a Nike factory store. This is when my love for Nike took off and I decided I would never
wear another sports brand as long as I live.
Thesis: So today I am here to give you guys a little bit of information how the Nike brand was
born.
Preview of main points: When I am done you all should know a little bit of its history and the
people involved in its success.
Transition to body: Let’s go ahead and start with the men who redefined the athletic footwear
industry.
BODY
Main Point 1: One of the pioneers for the Nike brand before it was even a brand was Phil
Knight.
Sub-point A: Phil Knight was a track runner at the University of Oregon from 1955-
1959. He was a talented runner but an even more gifted student as he graduated from
Oregon as well as Stanford.
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