Industry and Competitor Analysis Form

shtml

www.quickmba.com/strategy/porte r

Universityof Zurich

ISU– InstituteforStrategyandBusinessEconomics

UlrichKaiser

AprimerinEntrepreneurship

Springsemester2008

Source:http:/

 Thepricethatconsumersarewillingtopayforaproductdepends,in

part,ontheavailabilityofsubstituteproducts.

A.ThreatofSubstitutes

III. TheFiveCompetitiveForcesThat

DetermineIndustryProfitability

 Forexample,therearefewifanysubstitutesforprescriptionmedicines,

whichisoneofthereasonsthepharmaceuticalindustryissoprofitable.

 Incontr ast,whenclosesubstitutesforaproductdoexist,industry

profitabilityissuppressedbecauseconsumerswilloptnottobuywhen

thepriceistoohigh.

 Theextenttowhichsubstitutessuppresstheprofitabilityofanindustry

depends on the propensity for buyers to substitute between

Universityof Zurich

ISU– InstituteforStrategyandBusinessEconomics

UlrichKaiser

AprimerinEntrepreneurship

Springsemester2008

depends



the



propensity



for



buyers



substitute



between



alternatives.

 Thisiswhyfirmsinanindustryoftenoffertheircustomersamenitiesto

reducethelikelihoodthattheywillswitchtoasubstituteproduct,even

inlightofapriceincrease.

Page 5/17

Free Download

Industry and Competitor Analysis Form PDF

Favor this template? Just fancy it by voting!

(0 Votes)

0.0

Related Forms

Competitive Analysis Sample

14 Page(s) | 2867 Views | 11 Downloads

SWOT Analysis Template with Summary

1 Page(s) | 850 Views | 17 Downloads

Retail Market Analysis Sample

11 Page(s) | 3616 Views | 26 Downloads

Draft Market Analysis Report

59 Page(s) | 6801 Views | 30 Downloads

Job Families and Market Analysis

21 Page(s) | 4730 Views | 21 Downloads