Industry and Competitor Analysis Form

Itisusefulforanewventuretothinkaboutitspositionatboththe

companylevelandtheproductorservicelevel.Atthecompanylevel,

afirm’spositiondetermineshowtheentirecompanyissituated

relativetoitscompetitors.

I. IndustryAnalysis

Universityof Zurich

ISU– InstituteforStrategyandBusinessEconomics

UlrichKaiser

AprimerinEntrepreneurship

Springsemester2008

II. TheImportanceofIndustryVersusFirm

SpecificFactors

Toillustratetheimportanceoftheindustryafirmchoosestoenter,research

hasshownthatbothfirm‐ andindustry‐specificfactorscontributetoa

firm’s

rofitabilit

 Firm‐levelfactorsincludeafirm’sassets,products,culture,teamwork

amongitsemployees,reputation,andotherresources.

 Industry‐specificfactorsincludethethreatofnewentrants,rivalryamong

existingfirms,thebargainingpowerofsuppliers,andotherfactors

discussedinthechapter.

 Invariousstudies,researchershavefoundthatfrom

eightto30percentof

the variation in firm profitability is directly attributable to the industry

Universityof Zurich

ISU– InstituteforStrategyandBusinessEconomics

UlrichKaiser

AprimerinEntrepreneurship

Springsemester2008

the



variation



firm



profitability



directly



attributable



the



industry



inwhichafirmcompetes.

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