Industry and Competitor Analysis Form

I. IndustryAnalysis

 Anindustryisagroupoffirmsproducingasimilarproductorservice,such

asmusic,fitnessdrinks,orelectronicgames.

 Industryanalysisisbusinessresearchthatfocusesonthepotentialofan

industr

 Whyimportant?

 Onceitisdeterminedthatanewventureisfeasibleinregardtothe

industryandmarketinwhichitwillcompete,amorein‐depth

analysisisneededtoearntheins‐and‐outsoftheindustrythefirm

planstoenter.

 Thisanalysishelpsafirm

determineifthenichemarketsitidentified

during feasibility analysis are accessible and which ones represent the

Universityof Zurich

ISU– InstituteforStrategyandBusinessEconomics

UlrichKaiser

AprimerinEntrepreneurship

Springsemester2008

during



feasibility



analysis



are



accessible



and



which



ones



represent



the



bestpointofentryforanewfirm.

Whenstudyinganindustry,anentrepreneurmustanswerthreequestions

beforepursuingtheideaofstartingafirm:

I. IndustryAnalysis

Question1Question3Question2

Istheindustry

accessible—inother

words,isitarealistic

placeforanew

venturetoenter?

Aretherepositionsinthe

industrythatwillavoid

someofthenegative

attributesofthe

industryasawhole?

Doestheindustry

containmarketsthat

areripeforinnovation

orareunderserved?

Universityof Zurich

ISU– InstituteforStrategyandBusinessEconomics

UlrichKaiser

AprimerinEntrepreneurship

Springsemester2008

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