Industry and Competitor Analysis Form
1
AprimerinEntrepreneurship
Prof.Dr.UlrichKaiser
Institutefor Strategy and BusinessEconomics
Universityof Zurich
Springsemester 2008
Chapter5:IndustryandCompetitorAnalysis
I. IndustryAnalysis
TableofContents
II. TheImportanceofIndustryVersusFirmSpecificFactors
III. TheFiveCompetitiveForcesThatDetermineIndustryProfitability
IV. TheValueoftheFiveForcesModel
V
Industry Types and the Opportunities They Offer
Universityof Zurich
ISU– InstituteforStrategyandBusinessEconomics
UlrichKaiser
AprimerinEntrepreneurship
Springsemester2008
2
V
.
Industry
Types
and
the
Opportunities
They
Offer
VI. CompetitorAnalysis
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