Industry and Competitor Analysis Form

AprimerinEntrepreneurship

Prof.Dr.UlrichKaiser

Institutefor Strategy and BusinessEconomics

Universityof Zurich

Springsemester 2008

Chapter5:IndustryandCompetitorAnalysis

I. IndustryAnalysis

TableofContents

II. TheImportanceofIndustryVersusFirmSpecificFactors

III. TheFiveCompetitiveForcesThatDetermineIndustryProfitability

IV. TheValueoftheFiveForcesModel

Industry Types and the Opportunities They Offer

Universityof Zurich

ISU– InstituteforStrategyandBusinessEconomics

UlrichKaiser

AprimerinEntrepreneurship

Springsemester2008

Industry



Types



and



the



Opportunities



They



Offer

VI. CompetitorAnalysis

Page 1/17

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