Example Cover Letter for Sales
11317 Bubbling Brook Court ■ Cockeysville, MD 21030 ■ Phone: 703-555-1456
Cell Phone: 571-555-1153 ■ Email: ehende[email protected]aol.com
May 4, 2008
2941 Fairview Park Drive
Falls Church, Virginia 22042-4513
Dear Mr. Dalrymple:
My solid sales background, experience in DoD and other federal sales, as well as my success with
management and client service, make me an ideal candidate for the VP of sales position that you are
currently advertising. Throughout my extensive career, I have proven my motivation, sales expertise,
management, and operational skills. For example, during my time as Director, Army Major Programs, and
Director, DoD Sales, at FuturaFind, I have:
• Increased unit sales from $4 million annually to more than $30 million yearly.
• Boosted backlog from $3 million in 2001 to $40+ million in 2004.
• Overseen achievement of more than 50 percent of total company revenue out of three company
• Led growth of the Army team from $50K in backlog to $31+ million in backlog in three years, and
recently closed a $15 million contract negotiation that accounted for 45 percent of total company
orders in 2006.
Most of my professional experience has been in organizations in which I’ve successfully led teams to
achieve a common purpose. The tools and techniques I have developed from this background apply
directly to the skills that a VP of sales needs in your organization: proven leadership skills, strong
organizational skills, critical team-building attributes, the ability to guide and direct the appropriate
resources to maximize business capture and provide superior customer service, an outstanding track
record of building business in the DoD sector, and intimate familiarity with federal government rules and
My master’s degree and military background bolster my qualifications. I am recognized for my energy,
agility, and quick thinking/action, as well as for focusing on maintaining an outstanding team emphasizing
I know I can be a key player on your team, and I would like the chance to prove that to you in an
interview. Within a short time of your receiving this letter, I’ll contact you to arrange a meeting in which
we can discuss how I can guide your company in attaining DoD contracts, but please feel free to call me
sooner at the number listed above or e-mail me. I look forward to meeting with you and bringing my
talents to your firm. Thank you for your time and consideration.
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