EMERGENCY MESSAGE TEMPLATES
Text messages may not be longer than 160 characters, including spaces.
E-mail and voice mail messages should generally be the same message.
There are two categories of notices for which YOUR UNIVERSITY Alert
text messaging should be utilized: Emergency and Urgent Situation.
Emergency – An incident or condition, expected or unexpected,
that threatens life or safety and requires immediate action.
Urgent Situation – An incident or condition that does not pose an
immediate threat to life or safety, but that is of a nature where
timely receipt of information or instructions may directly affect the
well-being of the recipient.
Keep in mind the principles of public information officers: Be First, Be
Right, and Be Credible. In other words, make sure the messages are
timely, accurate, and useful (TAU).
Each message should consist of the following three components:
Alerting (Attention management) – calling the user’s attention to
the issue at hand
Informing (Information transfer) – what is happening, and what the
user should and should not do
Reassuring (Affective or emotional payload) – degree of sensitivity
as to the audience.
Police Activity – Shooting: _________ on ___________ at __________. Avoid the
area of _________________. All individuals on campus should stay inside their
current location. All facilities on campus have been secured. Do not allow
building access to anyone without a valid YOUR UNIVERSITY ID. Police and
Security officers have been stationed at certain points on campus to direct traffic
and assist individuals. Police are on-scene investigating. Go to ________________
for more information and updates on the incident.