Competitor Analysis - New York University Stern School of Business
COMPETITOR ANALYSIS
John A. Czepiel
Professor of Marketing and Stern Teaching Excellence Fellow
Leonard N. Stern School of Business
New York University
New York, New York 10012
Telephone: (212) 998-0510
and
Roger A. Kerin
Harold C. Simmons Distinguished Professor of Marketing
Edwin L. Cox School of Business
Southern Methodist University
Dallas, Texas 75275
Telephone: (214) 768-3162
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