Competitive Analysis Sample
Summary
The proposed functionality of the ExhibitFiles website
can be distilled into three main categories: Collection,
Critique, and Community. As one of our starting points
for the project, we decided to examine a cross section
of sites from various industries to better understand how
they organize their collections, allow users to critique
content, and nurture their online communities.
ExhibitFiles does not have any direct “competitors,” so we
reviewed sites from within the creative world that have
similar feature sets. In addition, we closely reviewed
websites from other realms that are standouts in specific
areas. (For example, Epinions.com, has developed a
robust community based critiquing feature.) Overall the
sites ranges from a professional journal to a state-of-the
-art photo sharing site, to a museum collection, and even
a commercial stock art site.
The analysis presented here is broken down into two sections:
Sites and Comparison of Features. The Sites section includes
a description and images of each site. The Comparison of
Features is a table listing all of the major features for each site,
categorized by Collection, Critique, and Community.
All of the sites presented here are compelling for different
reasons. Some have incredible content, others excel in their
niche. While still others are just universally appealing, have a
profound simplicity of use, or demonstrate innovation in Web
technology. We urge you to visit and engage yourselves with
these sites to experience their features first hand. To fully
access many of these websites, you will have to set up a user
account and log-in. However, all of the sites are free, so enjoy
yourself out there.
Analysis by Kevin Silver
Edited by Jim Spadaccini
Competitive Analysis
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