Company Profile Example

Henkel AG & Co. KGaA page 1
Company profile
Henkel was founded in 1876. People around the world trust Henkel’s brands and technologies.
In the fiscal year 2015, the company reported sales of approx. 18 billion euros and an operating
profit of 2.9 billion euros (adjusted for one-time gains/charges and restructuring charges). The
DAX-30 company has its headquarters in Düsseldorf, Germany. Henkel employs about 50,000
people worldwide, more than 80 percent of whom work outside of Germany. Henkel is thus
one of the most international German companies.
Three globally operating business units
Laundry & Home Care has always played an important role for Henkel: The company’s
success story started with a product from this business unit. The Laundry Care business
includes heavy-duty and specialty detergents, fabric softeners, laundry-
performance enhancers, and other fabric-care products. The Home Care portfolio includes
hand- and automatic-dishwashing products, cleaners for bathroom and WC applications, and
household, glass and specialty cleaners. Air fresheners and insecticides for household
application are offered in select regions. In 2015, the Laundry & Home Care business unit
generated sales of 5,137 million euros, 28 percent of total company sales.
Products from the Beauty Care business unit are available worldwide. Beauty Care stands for
brand-name products in the fields of hair colorants, hair styling, hair care, toiletries, skin care,
and oral hygiene. Beauty Care is one of the world’s leading suppliers of hair-salon products.
In 2015, the business unit generated sales of 3,833 million euros, 21 percent of total company
The Adhesive Technologies business unit is the world market leader in adhesives, sealants
and functional coatings for consumers, craftsmen and industrial applications. Henkel offers a
multitude of applications to satisfy the needs of different target groups: consumers, craftsmen,
and industrial businesses. In 2015, the business unit generated sales of 8,992 million euros,
50 percent of total company sales.
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