Business Plan for Pier Restaurant

Business
Plan
for
Pier
Restaurant
Executive
summary
The
Pier
Restaurant
is
intended
to
be
a
full
service
three
meal
a
day
restaurant
cafe
It
is
to
be
located
overlooking
the
ocean
at
the
Flagler
Beach
Pier
The
renovated
facility
will
seat
approximately
200
patrons
This
would
allow for
roughly
150
seats
inside
and
the
balance
on
outside
deck
areas
The
restaurant
will
feature
a
full
menu
compliment
of
moderately
priced
breakfast
lunch
dinner
items
The
menu
will
be
influenced
by
Caribbean
Creole
Coastal
Italian
New
England
Southern
regional
and
other
time
honored
recipes
from
around
the
world
The
revenues
will
come
from
4
elements
of
the
restaurant
operation
1
Breakfast
will
feature
traditional
morning
dishes
and
other
creative
specialty
items
using
fresh
quality
products
ingredients
2
Lunch
will
feature
a
variety
of
soups
salads
and
sandwiches
3
Dinner
will
feature
casual
family
style
dining
and
will
offer
fresh
seafood
pastas
steaks
paellas
dinner
salads
and
other
regional
favorites
4
Bar
operation
will
offer
a
full
bar
drink
menu
featuring specialty
drinks
craft
beers
and
assorted
wines
It
is
intended
that
dining
and
drinks
can
be
enjoyed
inside
or
al fresco
on
the
new
deck
so as
to
enjoy
the
atmosphere
It
is
envisioned
that
a
music
entertainment
element
could
enhance
the
operation
and
experience
at
the
restaurant
This
would
be
done
on
some
limited
basis
most
likely
located
on
the
outside
deck
The
vision
is
that
the
entertainment
would
be
mostly
single
individuals
or
2
and
3
person
combos
performing
easy
listening
numbers
that
would
afford
background
music
to
people
eating
talking
and
enjoying
a
good
time
at
the
restaurant
The
mission
and
objective
of
the
operation
is
to
bring
together
a
casual
atmosphere
enhanced
by
the
seaside
location
that
will
draw
residents
and
visitors
to
the
Destination
Location
taking
advantage
of
the
quaint
beachside
location
and
adjoining
iconic
Flagler
Beach
Pier
The
establishment
will
provide
a
complete
quality
experience
for
patrons
The
keys
to
success
will
be
focused
in
product
quality
service
and
atmosphere
Management
will
need
to
have
a
firm
grasp
on
food
beverage
and
labor
elements
so as
to
deliver
the
experience
to
its
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