AMA Reference List Style
Single- and multiple-author references for books: List author names, including first
names, publication date, book title in italics, place of publication, and publisher name:
Donnelly, James H. and William R. George (1981), Marketing of Services.
Chicago: American Marketing Association.
Single- and multiple-author reference for periodicals: List author's full name, publication
date, article title in quotes, unabbreviated name of periodical in italics, volume number,
issue designation (month, season, or number), and page numbers:
Wensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal
of Marketing, 45 (Summer), 173–82.
Single- and multiple-author reference for an excerpt in a book edited by another
author(s) or a proceedings: List author names, including first names, publication date,
article/chapter title in quotes, book title in italics, volume number, editors, place of
publication, publisher name, and excerpt page numbers:
Bettman, James R. and Mita Sujan (1987), "Research in Consumer Information
Processing," in Review of Marketing, Michael J. Houston, ed. Chicago: American
Marketing Association, 197–235.
McFarland, Richard G., Janice M. Payan, and James M. Bloodgood (2003),
“Chain Reaction Behaviors in Channels of Distribution,” in Enhancing Knowledge
Development in Marketing, Vol. 14, R. Bruce Money and Randall L. Rose, eds.
Chicago, American Marketing Association, 221–22.
If an author appears more than once, substitute three em dashes (this will appear as a
one-inch line when typeset) for each author's name (do not underline):
Simonson, Itamar (1989), “Choice Based on Reasons: The Case of Attraction
and Compromise Effects,” Journal of Consumer Research, 16 (September), 158–
———, Allen M. Weiss, and Shantanu Dutta (1999), “Marketing in Technology-
Intensive Markets: Toward a Conceptual Framework,” Journal of Marketing, 63
(Special Issue), 78–91.
If two or more works by the same author have the same publication date, they should be
differentiated by letters after the date and alphabetized according to the first word in the
article title. The letter also should appear with the citation in the text:
Day, George (1981a), "Analytical Approaches to Strategic Market Planning," in
Review of Marketing, Ben Enis and Kenneth J. Roering, eds. Chicago: American
Marketing Association, 89–105.
——— (1981b), "The Product Life Cycle: Analysis and Applications Issues,"
Journal of Marketing, 45 (Fall), 60–67.