AMA Reference List Style

AMA Reference List Style

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Single- and multiple-author references for books: List author names, including first

names, publication date, book title in italics, place of publication, and publisher name:

•

Donnelly, James H. and William R. George (1981), Marketing of Services.

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Wensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal

of Marketing, 45 (Summer), 173–82.

Single- and multiple-author reference for an excerpt in a book edited by another

author(s) or a proceedings: List author names, including first names, publication date,

article/chapter title in quotes, book title in italics, volume number, editors, place of

publication, publisher name, and excerpt page numbers:

•

“Chain Reaction Behaviors in Channels of Distribution,” in Enhancing Knowledge

Development in Marketing, Vol. 14, R. Bruce Money and Randall L. Rose, eds.

Chicago, American Marketing Association, 221–22.

If an author appears more than once, substitute three em dashes (this will appear as a

one-inch line when typeset) for each author's name (do not underline):

•

Simonson, Itamar (1989), “Choice Based on Reasons: The Case of Attraction

and Compromise Effects,” Journal of Consumer Research, 16 (September), 158–

If two or more works by the same author have the same publication date, they should be

differentiated by letters after the date and alphabetized according to the first word in the

article title. The letter also should appear with the citation in the text:

•

Day, George (1981a), "Analytical Approaches to Strategic Market Planning," in

Review of Marketing, Ben Enis and Kenneth J. Roering, eds. Chicago: American

Marketing Association, 89–105.